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Client Testimonials
Hi there, I Hitoshi am from Japan and I am the distributor of ID CARE hair care collection products and STRAIGHT TIO Japanese TR system; #1 seller in Japan. I learned from Master TR technician Mr. Kumagai about hair and Japanese TR in Japan. TR (Thermal Reconditioning), a.k.a. Japanese Hair Straightening. Its original is Japan. About 6 years ago they developed it in Japan. In Far East Asia (Japan & Korea) they have been doing lots of TR (Japanese Hair Straightening) what is called "Magic Straight" since its development. But in North America they have started just recently as far as I know. TR must not be done by an amateur, because it requires skilled technique. If a hairstylist is not well trained she/she is apt to make mistakes. If it is done by an amateur hair might be damaged a lot and it looks dry and frizzy. They have to know how to test when it is relaxed and many many more. The hairstylist must have essential knowledge about hair and chemical process (cystine bond, hydrogen bond, ionic bond, opening cuticle, closing cuticle, what is thioglycolate, what is sodium hydroxide, what is neutralizer, heat oxidation, breaking cystine bond, re-connecting cystine bond etc. there are many to know about in TR). The more knowledge he has, the better TR works out. In Japan hairstylists who want to learn TR take a really hard training. But here in North America I am afraid many people, not all, think it’s too easy. In a sense they are messing around. So I have been reading on the internet and hearing many bad experiences out there. Frankly TR is not easy. It requires a lot of details. When it comes to TR we can't emphasize too much the importance of knowledge about hair. Otherwise TR technicians are apt to make mistakes and ruin hair. I got training from Master TR technician, KUMAGAI in Takigawa Training Centre in Japan. He is one of the most famous TR masters in Japan. Everybody in beauty industry in Japan knows him.
But don't worry there is one Canadian KUMAGAI here in Toronto. You can never find such a knowledgeable TR technician and TR Master who has many experiences in TR in North America. He is now turning out a lot of TR technicians in Toronto. His name is Steve Tcherkezian (phone: 905-731-9118).
Is there anybody who is looking for the best TR teacher and/or the best TR technician in Toronto, even in North America? I highly recommend you to go to see Steve Tcherkezian He has produced a lot of TR technicians who are doing now excellent job in Toronto. For example Salon Fiorio: It is one of the best hair salons in Canada. All the TR technicians there learned about Japanese Thermal Recondioning procedure from Master TR technician Steve Tcherkezian. You can never find such wonderful teacher as Steve who has many years of experiences in hair straightening and abundant knowledge about hair and TR. Before meeting Steve I thought of me (Hitoshi) as KNOW-IT- ALL about hair. But I found it was not true. There was Steve. He knows from A to Z about Japanese Hair Straightening System. I highly recommend you to talk to Steve first if you want to get TR. For further info about TR just feel free to email me: info@jbnb.ca ARIGATOGOZAIMAU, Sincerely, Hitoshi
Thoroughly Impressed! Hi guys, first time poster. Just wanted to drop a note here about my recent experience with TR. Like any other person with curly hair, I've always wanted straight hair. Tried [#@!$] some years back and then finally gave up. I had done some research about TR recently and decided to check it out. I saw some detailed remarks from Steve on a number of forums so I figured I'd drop him a line. What do you know. Got a response within the hour with some detailed questions about my hair. Instead of answering via email I just called him and we ended up talking for about a half hour. The impression I got from the conversation was that this guy is really interested in what he is doing. He not only asked me tons of questions, but gave me more information in that half hour conversation than I've ever received about hair. He seemed to genuinely care about what he was discussing. I made an appointment for a 'no obligation' consultation. Boy, what a consultation. I felt like royalty. He spent about an hour with me, shampooing, treating, testing and talking about my hair. This had never happened to me before. I went home thoroughly impressed and a day or two later decided to try the process. Well, I tell you what. This is a long process. Requires a lot of patience for both parties. One thing I noticed during this time was that the usually talkative guy that he is, he was totally oblivious to everything while he was doing his work. So it finally finished and when he was done, he looked at me, smiled confidently and said, "when you shampoo in three days, I guarantee you, you'll be happy." To be completely honest, I wasn't too sure. The hair looked, well, a little phony. It was straight, yes, but too straight and it was like doll hair. "We'll see", I thought to myself. What's done is done. Besides, I had talked with Steve a few times so I kind of trusted his judgment. He also hadn't promised anything during the consultation so this confidence after the work was done seemed auspicious. If it’s too bad, I thought to myself, I could always go back to the buzz cut I’d had for the last five years (more on that later). Three days were sort of weird, because I had oily, limp straight, doll hair that didn’t quite suit me. Then I shampooed my hair and WOW! He was right. I was completely blown away! My hair was completely straight, bouncy, and had a sheen that I had only seen in models’ hair. I was actually a little ticked off because I waited so long to try this thing. Now, I think I’ll have this for as long as I decide to keep my hair long. I’ve seen Steve’s name mentioned on this forum a few times, and I took his name off this forum to talk to him, so I just thought I’d drop some feedback on this for him. Talk about a satisfied customer. Oh I failed to mention, I’m a guy. So I presented some unique challenges for Steve. First off, I didn’t know anything about chemical treatments. So I had to be explained everything from scratch. I don’t have the patience of the usual woman, who has been through treatments, which presented another unique challenge because I was one of those “difficult” clients. Also, my hair is only 3 – 5 inches long which was probably the biggest challenge, now that I know what the process is. So, in many ways this was a first for Steve. I’m a guy, so hair is usually not a subject me and my buddies talk about. I used to get bad haircuts and my hair was so wiry and curly that five years ago I just said the heck with it, and bought a Wahl clipper and chopped my hair to about a half inch length. Kept it for five years. I decided to grow it out and see if I could have the new long hair styles that are in these days. I couldn’t have done it with my curly, unruly hair, but with this treatment, I don’t even comb my hair. It’s just amazing. I imagine, if I as a man like it so much how good would women feel about their hair after this treatment. My fiancé loves it, and now I’m convincing her to get TR. Whether she does it or not is up to her, but I know one thing. I am a very satisfied customer, and plan to keep my hair like this for the next few years. It’s great! As I said to Steve in my follow up email after my first shampoo. “Take a bow Steve, You done good!” aasem
Jennifer Aniston would be Jealous
For all of you out there looking for a TR Specialist in Toronto, look no further. If you're in the U.S, consider taking a shopping trip to Toronto and take advantage of the exchange rate by getting your hair straightened by a specialist. His name is Steve Tcherkezian and he turned my pathetic, frizzy, wavy, poor excuse for hair into a silky-smooth, comeback Demi Moore, knockout of a mane. I heard and read a lot of the TR horror stories on numerous websites (including this one) and I wanted to make sure that whoever touched my hair was a real professional. Eventually, after reading and reading, I found Steve and emailed him some of my questions. What I got back was a detailed explanation of the entire process, not to mention total confidence that I had found the right man for the job. Steve has been straightening hair for 25 years and has studied all over the world. He's mastered the TR system and mentors the professionals that actually train the "expensive Yorkville stylists." Steve explained to me that hair should not break off when this system is done correctly, that the professional and not the salon creates good results; a cheaper salon with a more experienced stylist will achieve better results than a pricier salon with an inexperience person. Most importantly, Steve actually, (get this) ENJOYS HIS JOB. How refreshing to find someone with a passion for creating the results that you are looking for. When you meet him you’ll know exactly what I mean. It's important that the person doing your hair recognizes the limits of the product. Before even touching your hair, Steve will first put your hair through a strand test. Only if your hair "passes" his tests, will he even consider performing TR. It's his care, experience and cautiousness that will ensure that you get the results you want. Steve told me that breakage is NOT normal with this process: Anyone who has hair breaking off has been treated by an inexperienced stylist. My results: Contrary to popular belief, TR does not make your hair fall flat and lifeless. When done correctly, after two weeks, your hair regains its life, sans frizz and out of control curls. If I want it flat like silk, I use a straightening iron; if I want it straight with volume, I blow dry it for 5 minutes; if I want it loose and wavy like Giselle (without frizz) I let it air dry. Someone who didn’t know what he was doing couldn’t have achieved these results. I'm so happy and so surprised with my hair that I had to think of a way to thank Steve. So, if you want great results like mine, here is his email: steve.tcherkezian@rogers.com http://www.verticalsinhair.com Feedback and Logs of happy clients Steve Fri 7/11/2003 11:50 PM I will let you know how it turns out after it's first wash. But I'm sure it will be great. My friends were impressed tonight!!! Have e-mailed the photo to some other friends... Thank you so much for doing my hair! You did a super job and I will certainly tell my friends all about how good you are. Xaine
Hey Steve Sun 7/13/2003 8:51 AM The cost was worth it!!! My hair feels fantastic ... and I fully trust you with my hair. Hope you are having a great weekend and I'll be in touch next week. Xaine
Hi Steve - Have a good weekend. Caroline STEVE, Sun 7/13/2003 9:48 PM my hair withstood the stormy weather today and I couldn't be more pleased. My hair looks amazing and I'm getting compliments from everyone. I couldn't have asked for a better treatment. I shampooed and conditioned yesterday and it looks fantastic. Again thank you and I'll let you know in the next couple of weeks of my progress. Vicky
Saturday January 3, 2004 Just wanted to update you on the retouch treatment on my hair. I wanted to give it a few days before reporting on it. Well, it looks EXACTLY as I wanted! As we had discussed, I didn't know what to expect in the first treatment. After spending some time with it I had a pretty good idea of what I wanted my hair to look like. It was straight, but "too straight". So this time, just as we discussed - and as you told me it would happen - the hair is straight, relaxed and bouncy, but has a very slight wave that makes it look very natural. After my first TR I remember thinking that maybe I would get a treatment that would put my hair in between what it looked with the X-Tenso treatment and the TR, so I could have relaxed hair, but still keep some of the wave that looks natural. I remember suggesting to you to just do the X-Tenso and leave it in for a longer time. You said that would be bad for the hair. So with your suggestion we agreed to use the 'ridged' irons and a lower temperature... And Voila! Just as you said; beautiful results! Now as I told you I'm visiting back home and it has been pretty surprising. Everyone has noticed the hair. All but one with positive remarks. The only person that didn't like it was my mom who prefers seeing me in curly hair. However, even she likes the way the hair flows and bounces (she just doesn't like it on me). I even got some compliments from total strangers, and everyone else who is seeing me after a little while has said it suits me. I am glad that you not only know how to do a wonderful job at TR, but also have the know-how to figure out some variations to fit a person's needs precisely. Way to go! aasem |
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