Transform your curly, wavy, frizzy hair into – soft, silky, shiny, straight hair - Permanently!"
Hey, my name is Steve Tcherkezian, I am in Greater Toronto Area, I specialize in all methods of permanent hair straightening and I am here to introduce you to the latest in hair straightening, Japanese Hair Straightening/Thermal Reconditioning/TR. It's the hotter, sexier alternative to the old way of straightening the hair. Now you have the option to have straight, soft, silky and frizz-free hair with little work required by you at-home.
It is permanent and will need to be re-touched every five to eight months; depending on the natural curl pattern and how quickly your hair grows. The first thing I do is consultation, it is complimentary (no charge, no obligation) and it takes about 45 minutes, during which I can tell you the exact cost. The start price I charge for Japanese Hair Straightening/Thermal Reconditioning/TR is $700. The average price I charge is about $750. It could be more; depending on hair length and abundance of hair. Abundance of hair, also known as density, is the amount of hair upon the head per square inch. We classify this as sparse, average, or thick (dense).
Many women spend as long as an hour each morning blow-drying their hair straight. Japanese Thermal Reconditioning can transform even the most unruly, curly, and coarse hair into perfectly straight, silky, smooth, frizz free hair. With this new service, you can literally reduce styling to 5 to 10 minutes. For the first time a product has been developed to permanently transform the molecular structure of the hair shaft giving it a most luxurious youthful appearance. Japanese Hair Straightening/Thermal Reconditioning/TR flattens the hair’s cuticle layer to produce straight hair with ultra gloss shine, silky feel and movement. Eliminating frizz is a key benefit of the Japanese Thermal Reconditioning.
The ideal candidate has “fairly healthy, chemically virgin hair, that is frizzy, coarse and at least five or six inches long”. Great candidates are the type of people who generally have to spend hours blow-drying and straightening their hair every day just to get it to look decent. After Thermal Reconditioning, you will spend less time to blow-dry and style your hair. Clients with chin length or longer hair will get best long term results.
Unfortunately most women have some type of chemicals applied to their hair before they decide to opt for a TR. While some stylists will apply the treatment to fragile or damaged hair, generally it will not respond well to the treatment and the hair may not withstand the chemicals and the excessive heat from the irons.
Do not have unrealistic expectations that TR would give everyone the straight, silky, wash-and-wear freedom. Each person who has the treatment will experience different results. The TR treatment works best on unprocessed, virgin hair with a loose wave/curl pattern that starts two-to-three inches from the scalp. If the curl pattern is twisted, corkscrew-like or overly curly, it will not take well and may not be as effective.
Not a Cure-All. Not all hair types can or should receive Thermal Reconditioning. Unfortunately there will probably be stylists out there who are going to do it for the wrong reasons. Previously color, highlight treated hair may experience problems like, reversion, breakage and dryness, especially if it is bleach treated. Some may complain that their hair feels more like straw than silk. The very best candidates have virgin hair that has not ever been color or processed in any way.
Wash and wear look or polished look? After TR all you need to do is finger blow-dry the hair. For polished look, quickly slide the iron on the hair in big sections (3-5 minutes) and the hair will look polished and stays straight and frizz-free.
Japanese Thermal Reconditioning/TR will offer immediate savings to all those forced to spend their time and money each week in such a time-consuming manner. With this system, you can have the perfectly straight hair you’ve always dreamed about. When selecting a product you want assurance and knowledge-especially when dealing with permanent hair straightening. It is absolutely important that you select a stylist and a product with proven history of customer satisfaction.
For those of you who are potential clients, you need to use your investigative skills and really understand the difference between a good job and a "so-so" job....
Japanese Hair Straightening/TR is NOT about leap of faith or a reputable salon or a stylist who is very nice. Allowing a bunch of well-intentioned hairdressers to learn how to do TR will eventually cause many problems and cause irreversible damage to the hair and hair follicle. The stylist's skill, experience and knowledge in the Science of Permanent Hair Straightening is of the greatest and most important cardinal rule in doing the job right.
Cosmetic procedures such as TR, do not damage the hair follicle within the scalp, and so do not cause hair loss. Only a serious chemical burn to the skin of the scalp that destroys the follicle cells can do so. Burns like this can follow indiscriminate over-use of permanent hair straightening solutions, and therefore these solutions must be handled carefully at all times. But take an enthusiastic amateur embarking on bleaching and doing a TR without any basic knowledge or experience, and combine this with a hair dryer used on its hottest setting and a flat iron set at 200°C (392°F) - you have a recipe for disaster!
Whether or not a TR will 'take' well depends on the basic nature of the hair, its past history of chemical treatments, if any, and the skill of the technician or stylist. Hair that has had a long history with tinting or bleaching may have become so damaged as to be near the limit of what it will tolerate.
TR products by its nature, disrupts the structure of the hair: it has to do so for the TR perm to be successful. In order to change the shape of the hair, TR perm solutions first break the disulfide bonds that give the hair shaft its structure. The hair is then put into its new shape and 'neutralized'. Neutralization reforms the chemical bonds in their new positions; a process that fixes the hair permanently into its new shape.
The secrets of satisfactory TR lie in the manufacturer's formulation of the product and the stylist's expertise in choosing the right strength, applying the neutralizing lotion after just the right length of time and rinsing, so that the perm TR is fixed but the hair is damaged as little as possible.
What do I think are going to be the biggest problems with Japanese Hair Straightening/TR? Breakage from manipulation of the hair by stylists who think – “It looks easy”.
First of all, stylists must understand that they are using an alkaline thioglycolate solution (cream) on the hair. Therefore, like any other perm, the strength must be appropriate to the hair condition. Just like perming, there is hair that shouldn’t be straightened because of weakness, breakage, etc. The second thing to remember is that when that cream is on the hair, it is breaking bonds and the hair is in a weakened state. Excessive manipulation of the “swelled” weakened hair can cause breakage.
I think that you need to take the time and conduct interviews. There are many ways to find a skilled TR technician. You wouldn’t want a video trained TR stylist or a stylist without the ability to troubleshoot, especially with hair that has already been TRd. This can make all the difference in the outcome. Second, you wouldn’t want two or three stylists working on your hair to do a TR! The job will be done in less than half the time it takes to do a TR, but along comes the potential risk of a botched TR. TR is a very delicate process. I do not delegate a delicate process such a TR by allowing 2-3 stylists working on one head of hair. I start the job and I finish it all by myself.
The first thing to do is to have a little understanding of a "Hair" and "Japanese Hair Straightening/TR". To learn more, visit my Website http://www.verticalsinhair.com there is a link that takes you directly to my TR Forum – It is a whole new horizon! Take a tour, read people's questions and my replies; it is scientific, but it’s practical, too. It is a sourcebook, a tool you can use to improve your understanding of the hair and Japanese Hair Straightening/Thermal Reconditioning/TR.
Focus: Step procedure for Japanese Thermal Reconditioning/TR
It’s a four-step process. The first step “thioglycolate” softens the bonds of the hair. The second step, (heat oxidation) rearranges the protein (cystine/disulfide bonds) under the influence of heat, using a ceramic flat iron. The third step “oxidizing/neutralizing” puts the bonds back together. The forth step, reapplying the thermal ceramic flat iron, which helps get the hair straighter. Hence, the only difference between the traditional thioglycolate straightening system and TR is the use of ceramic thermal flat iron at 180 degrees Celsius. The new TR technique has been in use for a little over 10 years, and offers softer, and pin straight hair that defies humidity.
The characteristics of Thermal Reconditioning are based on “conventional principles” using thioglycolate as its reactive chemical with up-dated “new application” of thermal heat. The protein (disulfide bonds) rearranges under the influence of heat, and actually flattens the hair’s cuticle layer to produce permanently straight hair with ultra-gloss shine, silky feel and movement. The Japanese Thermal Reconditioning formulas are balanced to the process.
The technology is not new, what is new is the addition of the thermal ceramic flat iron. After sufficient relaxation has taken place, the cream is rinsed from the hair and the hair is dried at least enough to use the iron. There are usually a number of pre-treatments, shampoos, conditioners that accompany various systems. Very small sections are then “ironed” by “clicking the iron open and shut” through each section or slide through twice or three times. This can take a couple of hours for long hair. The hair is then oxidized with sodium bromate (most Japanese systems) or peroxide (other systems), and finished by drying and ironing again.
Relatively speaking, “Thermal Reconditioning corresponds to the invention or the release of ceramic flat iron”.” Voila! The thermal heat is a moderator of bond breaking, but bear in mind, it does not provide insurance against breakage. Your best insurance is the stylist, and not the salon or the product.
Japanese hair straightening technology smoothes curly and unruly hair with a revolutionary straightening system by using heat to restructure the hair's protein bond. When hair is heated at more than 130° degrees Celsius, the cystine bonds combine again. This is called Heat Oxidation. To insure heat oxidation, the ironing temperature is usually set at 180° degrees Celsius. The result? Smooth, Sleek, Shiny, Straight, regenerated hair!
Thermal Reconditioning/TR a.k.a Japanese Hair Straightening System is a chemical process that will transform curly, wavy, frizzy hair into straight, shiny, silky and “frizz” free hair with little to no work required at home. The results can vary depending on your hair, some clients may not need to blow dry, some may need to blow dry with a paddle Brush. My clients have gone from 45 minutes with a blow dryer to 5-8 minutes. Gone now is the hassle of continually blow drying your hair. Wet or dry you'll have shiny and flowing beautiful straight hair. If you try this astonishing process you will think it is some kind of magic.
Japanese Hair Straightening System originally developed in Japan. For the North American market it is commonly referred to as “Thermal Reconditioning” or “TR”. Straight Tio, Yuko, Liscio, Bio Ionic, iStraight, iStyle, Alacial, Magic Straight, CHI Transformation System, Rusk Str8, Babyliss Thermal Ionic; they are formulated to chemically change the basic structure of curly hair into a straight form. This new technique requires a lot of training. Be very careful when choosing a salon as this process is very tricky and can give incredible results when done properly or damage the hair beyond belief if done wrong. As long as the technician is very skilled in TR you will not have a problem.
Alkaline TR. The best choice for resistant hair, Asian hair, hair with low elasticity, and hard to perm fine hair as well as normal, healthy hair.
Acid TR. Generally processed with the heat of a dryer or a steam machine since they take longer to penetrate and soften the hair. These are milder than alkaline perms and work at a lower pH to reduce swelling of the hair during the perm process. Thereby, reducing the chance of damage to fragile, and color/highlight treated hair. These “milder” solutions may have lower pH levels to accommodate certain hair needs. Nonetheless, they contain a higher percentage of thioglycolic acid.
Do not believe that a low pH, acid TR product is a cure for all highlighted, bleached, and damaged hair. If your hair is fine or fragile, it may be best to go the conventional way instead of TR. If the hair is bleached, highlighted over 5 to 10%, or damaged, it is best not to have your hair straightened to begin with. It’s not worth it.
Regardless of hair type, TR should reconsidered depending on the extent of damage; color treated hair may not be suitable to receive TR. If the highlighted hair is damaged, it should not receive TR. Bleached hair should NOT receive any TR.
When to use Japanese Thermal Reconditioning/TR method.
When naturally curly hair has a mind of its own, Japanese Hair Straightening System is a chemical process that will transform curly, wavy, frizzy hair into straight, shiny, silky and “frizz” free hair with little to no work required at home. Softens coarse, wiry hair, making it straight and supple, so it’s time pressured, and active life style friendly. It is permanent and will need to be re-touched every four to six months depending on the natural curl pattern and how quickly your hair grows.
Many women spend as long as an hour each morning blow-drying their hair straight. Japanese Thermal Reconditioning can transform even the most unruly, curly, and coarse hair into perfectly straight, silky, smooth, frizz free hair. With this new service, you can literally reduce styling to 5 to 10 minutes. For the first time a product has been developed to permanently transform the molecular structure of the hair shaft giving it a most luxurious youthful appearance. Japanese Thermal reconditioning flattens the hair’s cuticle layer to produce straight hair with ultra gloss shine, silky feel and movement. Eliminating frizz is a key benefit of the Japanese Thermal Reconditioning.
Japanese Thermal Reconditioning System will offer immediate savings to all those forced to spend their time and money each week in such a time-consuming manner. With this system, you can have the perfectly straight hair you’ve always dreamed about. When selecting a product you want assurance and knowledge-especially when dealing with permanent hair straightening. It is absolutely important that you select a stylist and a product with proven history of customer satisfaction.